1) Buy the domain name for you and/or your business if you don’t already own them.
2) Start a blog if you have some area of expertise that you would like to showcase.
3) Open accounts on LinkedIn, Facebook, Twitter, and Google+. Use your own name, or that of your business. Immediately upload either your best photo or your brand logo.
4) Build an audience. This is the most important part, and it is done differently on each service.
5) Develop a brand page on Facebook if you have a brand that might develop a following. Same with Google +. Otherwise, save yourself the effort of maintaining brand pages and post under your own name. Make sure your profile is completely filled out with information about what you do and what you would like in a customer or a job.
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